Anne Lester, former Head of Retirement for JPMorgan, is on a mission to help Millennials and Gen-Zers save smart and retire happy. I worked with her to design a text-based logo, brand styles, and a website that help build a platform for her speaking, books, and cause.
Anne was inspired by art deco and preferred designs that were colorful and playful. The website and logo are sophisticated yet fun, conveying Anne’s expertise while appealing to her audience.
I also built a highly scalable WordPress + Elementor website to highlight Anne’s experience, showcase her press, and pitch her speaking services.